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IKEA

KITCHEN BOX

This was a Hyper Island project we did for IKEA. Our mission was to come up with a concept for “the small things that matters” in a kitchen.

Our idea was an interactive kitchen box that would be placed somewhere in Stockholm.
The purpose is for people to feel welcome and get the special experience in a kitchen.

My team won a price for the best concept and presentation. I’m happy with our results and I think the video has an interesting storytelling.

Role:

ART DIRECTOR, CONCEPT DEVELOPER

Client:

IKEA

© Sofia Malmqvist | info@sofiamalmqvist.com

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