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MATCH.com – Love is a battlefield

In this project I worked with Match.com and ideated around their brand: “Love is complicated and love is simple. ”

I wanted to create playfulness and show that love could be a battlefield. I decided to illustrate a chess table with a queen and a king. When playing chess you have to go several steps before you get your king. The same problem occurs in real life, ending up with the right one could be hopeless. You might be so tired of looking after you true match. Unless, you have a great match system which will make it possible?

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© Sofia Malmqvist | info@sofiamalmqvist.com

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